When I set out in early 2015 to launch Salt House Road, I anticipated riding a wave of creative genius through a successful blog launch in about 6 months time. As I soon discovered…the wave crested, crashed, and sent me tumbling onto the surf, scratching my knees and elbows the entire way. I was quickly reminded that creativity = work; it is not some genius that shows up knocking on your door ready to sit and chat after a ten hour work day. And it certainly doesn’t color by number. Thankfully, in the middle of my “i’m freaking out and I don’t really know if I can do this” phase, I found a little book by Elizabeth Gilbert called Big Magic (read more about this here)…In it, she kindly reminded me that “frustration is not an interruption of the process, frustration is the process”. Below is a snapshot into the first few conceptual design/branding meetings for Salt House Road.
We drew inspiration from vintage salt cellars, lithograph stones, antique marmalade jars, flour sacks and other collected treasures with classic typography. With a little extra coffee, and a sharp pencil (because I’m old school and do everything in pencil), I was able to let go of my fantasy of perfection and start the work. Thank you, Liz, for hitting me over the head with “fear is boring” at just the right time.
Tell us more about what inspires you? What references do you use for type faces, colors, and spacing?? What do you collect, what do you treasure? Come back soon and #walkwithus and please spread the love (#passthesalt as we say around here) by sharing this post with your friends!!
with grace and salt,